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CONFERENCE LINE-UP & SCHEDULE

Executive Keynote

M. Isabel Valdés is an In-Culture marketing expert, business development consultant, published author, public speaker and trainer. She is the principal of Isabel Valdés Consulting (IVC), a boutique consulting firm that provides strategic business development services to companies seeking to tap, expand and successfully penetrate “cultural markets.” Her new book, Win! The Hispanic Market Strategies For Business Growth was recently released, and available while supplies last for those who purchase NGLC/LA tickets. The NGLC is proud to have Isabel as our Executive Keynote speaker to kick-off the day and frame the NGL opportunity that will be discussed from various vantage points in each of our sessions.

Isabel Valdes – In-Culture Marketing Executive & Author

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Marketing Panel

As more Fortune 500 companies begin to segment their marketing plans to include New Generation Latinos, important key learnings about how best to target and communicate with the audience are surfacing. We’ll hear from some of the top advertisers who are actively marketing to NGLs, and what successful tactics they’ve implemented in addition to the hurdles they’ve faced.

Deanna Canedo - Director, Multicultural Marketing, Wal-Mart

Christina Gonzalez – Assoc. Dir. of Multicultural Marketing, Verizon Wireless

Manny Gonzalez – Director of Multicultural Marketing, Moet Hennessy USA

David Anon - Sr. Director of Marketing, LatAm at RIM (Blackberry) *NEW*

Danny Cervantes – Marketing Manager, McDonald’s Corporation *NEW*

Moderator: Alejandro Ruelas – CMO & Managing Partner, LatinWorks

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TV & Radio Panel

Hear firsthand insights from top TV and Radio executives in the NGL space. This panel will explore different strategies utilized to reach and gain NGL market share in two highly competitive and growing Hispanic media spaces where new players are entering year over year.

Oswald Mendez – SVP Lifestyle Entertainment, Latin America & U.S. Hispanic, Fox International Channels

Rafael “Rafe” Oller – SVP of Marketing, nuvoTV

Cris Patwa – Co-Founder, El Rey TV Network (from Robert Rodriguez)

Monica Rabassa – VP Marketing Corp. Comm. & Public Affairs – Univision Radio *NEW*

Moderator: Roberto Orci – CEO, Acento Advertising & Chairman, AHAA

Additional speakers to be announced shortly.

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FOX & Ipsos Latino Digital Study

Understanding the Media Habits of el Futuro

Hispanics are currently the fastest growing segment of the US online population. While English-dominant and Bilingual Hispanics are the groups most likely to be online, the newest adopters are more Bicultural and Spanish- dominant. With these groups driving digital growth, the need to understand the behaviors and preferences of Hispanic digital consumers has become a top priority for marketers. Jointly presented by two industry experts from Fox Broadcasting Company and Ipsos OTX MediaCT, the insights from this special study will provide a roadmap for connecting with today’s digitally-connected Latino audience.

Melva Benoit – SVP, Audience Intelligence & Research Strategy, FOX Broadcasting Company *NEW*

Virginia Lennon – SVP, Ipsos OTX MediaCT *NEW*

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Digital Panel

New media has yielded a younger, savvier and more technically minded audience. This is particularly true of New Generation Latinos who are the driving force behind digital media growth among U.S. Hispanics. This exciting panel will explore what it takes to be a relevant player in the NGL space featuring some of the biggest digital outlets in the marketplace.

Liz Sarachek Blacker – CRO, Terra USA

Lucia Ballas-Traynor – Co-founder & EVP, MamásLatinas

Natalia Borges – VP of Marketing, Batanga Media

Ana Flores – Founder, SpanglishBaby & Latina Bloggers Connect

Moderator: Lee Vann – CEO, Captura Group

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Fox “Seizing Opportunity” Luncheon

The NGLC is pleased to announce the inaugural FOX “Seizing Opportunity” luncheon hosted by multiple FOX entertainment businesses including Kevin Reilly – President Entertainment, Fox Broadcasting Company, Emiliano Saccone – President, MundoFox; Fox Hispanic Media’s Nat Geo Mundo, Utilisima and Fox Deportes, and Mark Kaner – President, 20^th Century Fox Television Distribution. The luncheon will provide an opportunity to connect with FOX division heads and senior executives hosting tables representing their respective businesses.

Mark Kaner – President, 20^th Century Fox Television Distribution

Kevin Reilly – President, Entertainment Fox Broadcasting Co.

Emiliano Saccone – President, MundoFox

Additional executive hosts and celebrity guests to be announced shortly.

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Iconoclasts

This exciting NEW session will feature two dynamic Latino media and entertainment industry leaders sharing their personal and professional experiences in a moderated session with audience Q&A. Similar to the TV show by the same name, Iconoclasts, is meant to create dialogue, passion and intrigue around a topic (in this case, NGLs), from two very different vantage points. Nely Galan and Steven Wolfe Pereira will be sharing the stage in an NGLC first!

Nely Galan – Media Mogul & Emmy Award Winning Producer

Steven Wolfe Pereira – EVP, MediaVest / Managing Director, MV42

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Film Panel

In another NGLC first, we’re pleased to announce our first Film panel appropriately taking place in the entertainment capital of the world, Hollywood. It has been documented that Latinos make up 25 percent of moviegoers even though they’re only 16 percent of the population. The average Latino moviegoer makes it to 5.3 movies a year, compared to 3.5 movies per year for white moviegoers. Hear from our incredible line-up of speakers about how to movie studios, writers, producers and directors alike are working towards seizing this opportunity and providing Latino moviegoers with quality relevant content with an eye on attracting a mass audience as well.

Fabian Castro – VP, Multicultural Marketing, Universal Pictures

Jim McNamara – Founder & Chairman, Panamax Films / Chairman, CineLatino & Pantelion Films

Rick Ramirez – SVP of Targeted Marketing, Warner Bros. Pictures

Franc Reyes – Writer/Director (Empire, Illegal Tender & The Ministers)

Samantha Vincent – President, One Race Films (Executive Producer of Fast Five)

Moderator: Marissa Garcia – Agent, CAA

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Celebrity Sit-Down

Special celebrity guests to be announced shortly.

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Conference Schedule

8:00am – 9:00am Registration

9:00am – 9:15am Welcome Remarks

9:15am – 9:35am Executive Keynote

9:40am – 10:25am Marketing Panel

10:30am – 11:15am TV & Radio Panel

11:15am – 11:35am Coffee Break

11:40am – 12:00pm FOX & Ipsos Latino Digital Study

12:05pm – 12:50pm Digital Panel

12:50pm – 2:20pm FOX “Seizing Opportunity” Luncheon

2:25pm – 3:10pm Iconoclasts

3:15pm – 4:00pm Film Panel

4:00pm – 4:20pm Coffee Break

4:25pm – 5:25pm Celebrity Sit-Down

5:30pm – 6:30pm Cocktail Networking Mixer

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“It was time for the NGLC to come to Los Angeles, the #1 U.S. Latino market and entertainment capital of the world. Given the importance of New Generation Latinos, both as an audience and the work they do in front of and behind the camera, I can think of no better setting for this hallmark NGLC event. We couldn’t do it without the help of our sponsors, and it’s especially exciting to have FOX on board given their Total Market commitment to engaging our audience,” said David Chitel, NGLC Founder and Chairman.

Additional speakers, keynotes and special celebrity guests will be announced shortly. Unique sponsorship opportunities are still available for those who would like to have a featured presence at the conference.

CLICK HERE for specially priced $449 tickets available ONLY in the month of May.