The New Generation Latino Consortium (http://www.NGLC.biz), the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fifth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in New York City on Monday April 2, 2012.
Hosted by Time Warner Inc. and presented by mun2, Telemundo’s Young Latino cable network, the one-day conference will take place in NYC at The Time Warner Center at Columbus Circle. Representatives from featured co-sponsors nuvoTV, Univision News and Terra Networks USA will also be on hand to exclusively discuss New Generation Latinos’ impact in the fields of media, marketing and entertainment. In addition to a brand new venue, the event boasts a totally new line-up of speakers along with new groundbreaking formats and very special guests including CNN anchor and correspondent, Soledad O’Brien, who will be doing a one-on-one with a surprise guest to be announced shortly.
Coupled with three dynamic panels spanning TV, Digital and Advertising and a Celebrity Sit-Down with co-stars from Showtime’s Dexter, David Zayas and Lauren Velez, two new formats called Iconoclasts and Ignite will be welcome additions into this year’s mix. Iconoclasts will feature two iconic speakers who come from very different fields and backgrounds sharing their passion for NGLs impact on today’s society. Ignite will bring an energy all its own, requiring speakers to present a focused point of view about the NGL market in exactly 5 minutes using just 20 slides that auto-advance every 15 seconds. After a full day of NGL insights and excitement, including a keynote luncheon, the conference will culminate with a VIP cocktail reception also hosted by Time Warner Inc. at the Time Warner Center.
At a pivotal time in the evolution of the U.S. Hispanic market, the NGLC Conference is keenly focused on answering questions surrounding the hottest topics within our industry such as:
- Will advertisers embrace a “Total Hispanic Market” approach inclusive of NGLs using mainstream media?
- What role will U.S. Hispanic agencies play in helping marketers to reach NGLs if not in Spanish only?
- If NGLs are the U.S. Hispanic majority, what is the “fair share” spend to effectively reach them?
- What is the role that large buying and planning conglomerates will play in U.S. Hispanic media?
- What is the balance between culture, language and lifestyle when communicating with NGLs?
- How will NGLs influence the 2012 election given that so many are within the voting age range?
- How can brands benefit from NGL’s heavy consumption of Digital content and technology?
CEO Sit-Down
An intimate one-on-one conversation between CNN’s Soledad O’Brien and a surprise media executive guest to be announced shortly.
Soledad O’Brien, CNN Anchor
Surprise media executive guest
——————————————————————————————————————————-
TV Panel
Hear firsthand insights from top TV executives in the NGL space. This panel will explore different strategies utilized to reach and gain NGL market share in a highly competitive and growing Hispanic TV space where new players are entering year over year.
Diana Mogollon, GM – mun2
Michael Schwimmer, CEO – nuvoTV
Jose Tillan, EVP & GM – Tr3s: MTV, Música y Más
Lucinda Martinez, VP, Domestic Network Dist. & Multicultural Mktg. – HBO
Valeria Escobari, Special Assistant to the President – Univision News
Moderator: Gonzalo del Fa, Managing Director – GroupM Multicultural
——————————————————————————————————————————-
Digital Panel
New media has yielded a younger, savvier and more technically minded audience. This is particularly true of New Generation Latinos who are the driving force behind digital media growth among U.S. Hispanics. This exciting panel will explore what it takes to be a relevant player in the NGL space featuring some of the biggest digital outlets in the marketplace.
Peter Blacker, EVP, Digital Media & Emerging Business – Telemundo Media
Fernando Rodriguez, CEO – Terra Networks USA
Miguel Ferrer, Managing Editor – AOL Latino and HuffPost Latino Voices
Juan Jose Duran, Business Development & Strategic Partnerships – YouTube
Moderator: Guillermo Abud, VP, Digital Director – MV42
——————————————————————————————————————————-
Marketing Panel
As more Fortune 500 companies begin to segment their marketing plans to include New Generation Latinos, important key learnings about how best to target and communicate with the audience are surfacing. We’ll hear from some of the top advertisers who are actively marketing to NGLs, and what successful tactics they’ve implemented in addition to the hurdles they’ve faced.
Mike Foley, Brand Manager U.S. Hispanic & Export – Post Foods
Javier Farfan, Hispanic Marketing Director – PepsiCo
Maria Cristina Rios, Director Multicultural Marketing & Media Strategy – Macy’s
Moderator: Ruth Gaviria, SVP, Corp. Marketing – Univision Communications
Additional marketing panelists to be announced shortly!
——————————————————————————————————————————-
Iconoclasts
This exciting NEW session will feature two Latino icons from entirely different backgrounds sharing their personal and professional experiences with Jacqueline Hernandez, COO, Telemundo. Similar to the TV show by the same name, Iconoclasts, is meant to create dialogue, passion and intrigue around a topic (in this case, NGLs), from two very different vantage points. Joe Zubi and Lisa Lisa will be sharing the stage in an NGLC first!
Joe Zubi, COO – Zubi Advertising
Lisa Lisa – Latin Pop Icon
Moderator: Jacqueline Hernandez, COO – Telemundo
——————————————————————————————————————————-
Ignite
In another NGLC first, top NGL TV sales executives, Joe Bernard and Craig Geller, will be sharing the stage to present in a highly dynamic format called Ignite. Both speakers will have exactly 5 minutes to present 20 slides that auto-advance every 15 seconds. Presentations will be NGL-centric and complementary to one another, followed by a Q&A with TVP’s, Tony Ruiz. This NEW NGLC session is not to be missed!
Joe Bernard, VP of Sales, mun2
Craig Geller, SVP of Ad Sales – nuvoTV
Moderator: Tony Ruiz, Partner, Chief Comm. Officer, The Vidal Partnership
——————————————————————————————————————————-
Celebrity Sit-Down
We’re honored to welcome People Magazine’s, Peter Castro, and actors David Zayas and Lauren Velez from Showtime’s, Dexter, to join us for this year’s NGLC celebrity sit-down. In this intimate conversation, our celebrity guests will share their riveting personal stories about making it as Latinos in Hollywood, and how Dexter has become not only one of the most successful shows on TV, but also one of the most ethnically diverse.
David Zayas, Actor – Showtime’s Dexter
Lauren Velez, Actor – Showtime’s Dexter
Moderator: Peter Castro, Deputy Managing Editor, People Magazine
——————————————————————————————————————————-
Special Guest Speaker
The NGLC is honored to welcome Lisa Garcia Quiroz to this year’s event, graciously hosted by Time Warner Inc. at the Time Warner Center at Columbus Circle.
Lisa Garcia Quiroz, SVP, Corporate Responsibility & Chief Diversity Officer, Time Warner Inc.
——————————————————————————————————————————-
“New venue, new line-up and dynamic new formats will make this year’s NGLC event in NYC our most highly anticipated to date. With each passing year the NGL story is growing stronger and coming more into focus for those in the media, marketing and entertainment industries. Although there are plenty of Hispanic conferences to choose from, the NGLC is a must-attend for those who are interested in shaping the course of our industry and benefitting from the high-impact actionable discussions that take place every year at our event,” says David Chitel, NGLC Founder and Chairman.
Additional speakers, keynotes and special guests will be announced shortly. Unique sponsorship opportunities are still available for those who would like to have a featured presence at the conference.
