June 4, 2013
SLS Beverly Hills Hotel
Conference Speakers & Schedule
Agency Executive Sit-Down
Kicking-off this year’s NGLC/LA event is an unprecedented line-up of executives from some of the top shops in the U.S. specialized in Latino communications. Hear from our diverse panel whose backgrounds span from creative to media and beyond, as they discuss their philosophies about the New Generation Latino audience and its impact on shaping our industry. Moderated by Joe Kutchera, author of Latino Link, the Agency Executive Sit-Down will lay the foundation for the rest of the conference that will be exploring the NGL market across media, marketing and entertainment.
Manny Machado – CEO/Co-Chairman, MGSCOMM
Marissa Nance – Dir., Multicultural Mktg/Strat. Partnerships, OMD USA
Robert Orci – CEO, Acento Advertising
Robert Santiago – Director, Client Services, Orci
Lia Silkworth – EVP, Managing Director, Tapestry
Tommy Thompson – Chairman/CEO, iNSPIRE!
Moderator: Joe Kutchera – Author & Columnist
As more Fortune 500 companies begin to segment their marketing plans to include New Generation Latinos, important key learnings about how best to target and communicate with the audience are surfacing. We’ll hear from some of the top advertisers who are actively marketing to NGLs, and what successful tactics they’ve implemented in addition to the hurdles they’ve faced.
Lupe De Los Santos – Group Manager, Hispanic Ent. Marketing, Clorox Co.
Hector Galvan – Hispanic Corp. Comm. Mgr., Sprint/Sprint Prepaid Group
Felix Palau – VP, Marketing, Tecate, Indio & Bohemio
Verena Sisa – VP, Chief Strategy Officer, Conill/Saatchi & Saatchi
Moderator: Ken Muench – SVP, Director Strategic Planning & Head of Multicultural, Strategic Planning North America, Draftfcb
More Marketing Panelists To Be Announced!
Hear firsthand insights from top TV executives whose backgrounds span across the Latino and General markets. This panel will explore different strategies utilized to reach and connect with NGL viewers leading with culture and lifestyle as the primary drivers. Moderated by Identity Worldwide’s, Madeline Beniflah, this diverse panel of executives is ready to share their knowledge and strategies of how best to navigate the critical medium of television when engaging NGLs.
Benjamin DeJesus – Chief Creative Officer, NGL Media
Bel Hernandez – CEO, Latin Heat Media
Peter Hopkins - Director, Business Development, Time Warner Cable Media
Flavio Morales – EVP, Big Vida Entertainment
Moderator: Madeline Beniflah – SVP, Media Director, Identity Worldwide
More TV Panelists To Be Announced!
FX’s The Bridge Sit-Down
The NGLC is pleased to present a special in-depth conversation with FX President, John Landgraf, as he discusses the network’s forthcoming crime thriller entitled, The Bridge. Starring Demian Bechir in the lead role of Marco Ruiz, a homicide investigator for the state of Chihuahua, Mexico, The Bridge’s plot centers around a body that is dumped on the El Paso-Ciudad Juárez border forcing Ruiz to work with his American counterpart to solve the crime. This special session presented by Fox Audience Strategy will delve into how FX came to green light this exciting new show and why the network believes it will resonate with NGLs and their core audience overall.
John Landgraf – President, FX
Moderator: Mike Valdés-Fauli – President, JeffreyGroup
More FX Speakers To Be Announced!
The importance of connecting with NGLs through music cannot be understated. Record labels, marketers and event companies alike are hugely invested in the space, and constantly looking for new ways to attract this coveted demographic. Hear from top industry executives whose diverse experiences in the NGL music space will provide a well-rounded point of view about what has worked best for them and their marketing partners when engaging this highly fragmented audience.
Tomas Cookman – President, Cookman International
Yvonne Drazan – Latin Director of A&R West Coast & Mexico, PeerMusic
Luis Estrada – GM, Universal Music Latino & Machete/Universal Latin Ent.
Cesar Martinez – VP, Multicultural Sales, Live Nation
Moderator: Porfirio Pina – CEO, Porfirio Pina Entertainment
New media has yielded a younger, savvier and more technically minded audience. This is particularly true of New Generation Latinos who are the driving force behind digital media growth among U.S. Hispanics. This exciting panel will explore what it takes to be a relevant player in the NGL space featuring some of the most innovative digital players in the marketplace.
Rene Alegria – CEO, Mamiverse Media
Miguel Ferrer – Executive Producer Digital, Fusion Network
Rodrigo Salem – Head of Sales, U.S. Hispanic & Pan Reg. LatAm, Facebook
Liz Sarachek – CRO, Terra Networks USA
Rafael Urbina – CEO, Batanga Media
Moderator: Jose Villa – President, Sensis
Celebrity Speakers To Be Announced Shortly!
Lifetime’s Devious Maids In-Conversation
The NGLC is honored to have Marc Cherry, Creator & Executive Producer of Lifetime’s new series, Devious Maids, along with Executive Producer Sabrina Wind and two of the show’s stars Judy Reyes and Edy Ganum, participating in an exclusive conversation to cap-off our LA event. Co-produced by Eva Longoria, Devious Maids represents an important collaboration for the star and the man who created Desperate Housewives, one of TV’s most successful shows ever. This intimate conversation will delve into each of our panelists’ personal stories and the roads they traveled that ultimately brought them together around Devious Maids, an exciting new TV show featuring no fewer than five Latina stars.
Marc Cherry – Creator & Executive Producer
Edy Ganum – Actor
Judy Reyes – Actor
Sabrina Wind – Executive Producer
Moderator: Mario Lopez – Actor, TV Host & Best-Selling Author
NGLC/LA Conference Schedule
Tuesday, June 4, 2013
SLS Beverly Hills Hotel (CLICK HERE for directions)
8:00am – 9:00am Registration & Breakfast
9:00am – 9:15am Welcome Remarks
9:20am – 10:05am Agency Executive Sit-Down
10:10am – 10:55am Marketing Panel
10:55am – 11:15am Coffee Break
11:20am – 12:05pm TV Panel
12:05pm – 12:15pm NGL Case Study
12:15pm – 12:55pm FX’s The Bridge Sit-Down
12:55pm – 1:50pm Luncheon
1:50pm – 2:05pm NGL Case Study
2:10pm – 2:55pm Music Panel
2:55pm – 3:05pm NGL Case Study
3:05pm – 3:50pm Digital Panel
3:50pm – 4:10pm Coffee Break
4:10pm – 4:20pm NGL Case Study
4:20pm – 5:05pm Celebrity Sit-Down
5:10pm – 5:55pm Lifetime’s Devious Maids In Conversation
5:55pm – 7:00pm Cocktail Networking Reception
More Speakers To Be Announced Shortly!