Latinos in Social Media [LATISM] has released the results of its 2011 Latino Blogosphere Survey, part of a series aiming to explore the state of online and social media usage among Latinos.
Despite the results of the 2010 Census, there’s little to no information available in regards to “influentials” in the Latino Blogging world. After last year’s groundbreaking LATISM Latina Blogger Survey , LATISM set about to redefine this. “We were astounded by the overwhelming response by over 12,000 bloggers. The report offers conclusive evidence about Latino/a bloggers as to what motivates them and the issues they care about,” said Ana Roca-Castro, Founder and Chair of LATISM. “These findings will prove to be eye-opening to brands and organizations as they try to reach one of the most powerful groups online.”
Key Findings include:
- 61% use social media for personal purposes, followed by business and supporting causes
- Top three blogging topics are Latino Issues (45%), followed by Social Good and Education
- The majority (48%) prefer to shop online
- The overwhelming majority described Education as the top priority Latino issue, followed by Health and Jobs
To download report CLICK on link below;