Máximo Report Factoid: NGL Peer Recommendations

For New Generation Latinos, peer-to-peer recommendations are highly valued and sought after. Whether it be in person or virtual, NGLs are leveraging their vast social networks to spread the word (positive or negative) about brands. In fact, NGLs are more likely to forward opinions and info about a brand compared to their Caucasian counterparts.

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Categories: NGLC Conference

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