A new effort to aggregate and monetize online content that is enticing to Young English-dominant Hispanics has been announced today. Remezcla.com and three of the country’s leading independent, blog-focused web sites—Guanabee.com, LatinGossip.com and LatinoReview.com—have partnered to create the Remezcla Media Network, a digital vertical advertising network designed to reach the numerous interests of Hispanic millennials. According to these publishers, the network consists of 4 websites that generate 15,000,000 page views and 1.5 million unique visitors per month.
Guanabee has been represented by the Batanga Network in the past.
The Remezcla Media Network will focus on delivering high user engagement via select partnerships with independent lifestyle sites that have developed a loyal following and a reputation for quality content. Unlike traditional ad networks that aggregate sites, the Network will offer advertisers customized digital experiences and solutions with sites that truly fit their
brand and allow them to leverage each site’s content assets.
“Five years ago we started Remezcla to satisfy a demand for Latin oriented content that was relevant to young and culturally savvy Hispanics. We are proud to partner with sites that have cultivated their audiences and build their own strong brands. This new venture allows us to present a multi-dimensional offering to advertisers and to continue to provide our audiences with information that is relevant to their tastes and affinities,” says Andrew Herrera, CEO.
The new digital initiative allows the six partners to offer unparalleled collective intelligence on the Hispanic demographic. “Guanabee is thrilled to be joining forces with Remezcla to create this partnership that allows our brand to focus and grow our audience while sharing key operational resources,” says Daniel Mauser, founder and publisher of Guanabee.com. Remezcla will support partner sites in their strategic growth, technology infrastructure, and sales operations.
Remezcla’s Andrew Herrera recruited Martin Giraldo, formerly from BBDO Colombia and Starmedia Networks, to lead the new digital division. Giraldo brings a wealth of experience in online strategy and app development for consumer brands such as Pepsi, Mountain Dew, and Dannon.