nuvoTV, the leader in primetime Latino audience composition among all English-language cable networks, announced today that it will host upfront presentations in key markets to better serve its growing base of advertisers and agencies. The events will be held in Los Angeles on March 27th, Chicago on April 17th, and in New York on April 24th.
nuvoTV’s target audience — bi-cultural Latinos, or BCL’s — represent the fastest growing segment in America, boasting over a trillion dollars in purchasing power each year. Craig Geller, nuvoTV’s senior vice president, advertising sales said, “Since our re-brand to nuvoTV last July, we have consistent and impressive growth in both our ratings and our advertiser base. We look forward to sharing the exciting news about our upcoming programming and opportunities to connect with this highly targeted and valuable audience.”
Additional details regarding nuvoTV’s upfront plans will be released in the coming weeks.
