Cosmopolitan for Latinas launches May 1, 2012

Hearst Magazines announced that the first stand-alone issue of Cosmopolitan for Latinas will hit newsstands nationwide on May 1.

Michelle Herrera Mulligan, formerly the managing editor of LasFabulosas.com, is the magazine’s editor-in-chief. Donna Kalajian Lagani, SVP, publishing director and chief revenue officer of Cosmopolitan, will oversee the brand’s advertising and marketing efforts.

“Cosmopolitan for Latinas is the definitive voice of today’s bilingual Latina who is sexy, stylish and intelligent, and wants to see herself reflected in the pages of a women’s lifestyle magazine,” said Herrera Mulligan. “We talk to our readers like a best Latina girlfriend, and cover everything from fashion, food, relationships and careers in a fresh and engaging way.”

“We are taking a pioneering role in delivering compelling media to an audience who isn’t having their needs currently met by what’s out there in the marketplace,” said Kalajian Lagani. “We are uniquely positioned to reach these fun, fearless women, and are confident that they will respond enthusiastically to the premiere issue.”

“Launching new businesses that address the ever-changing needs of consumers is something that we do especially well,” said David Carey, president of Hearst Magazines. “Cosmopolitan for Latinas aligns with the mindset and interest of a growing demographic eager for content tailored specifically for her.”

CLICK HERE for specially priced $399 tickets

available ONLY in the month of April for NGLC/LA on June 5, 2012

About these ads

Categories: NGLC Conference

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s