NGL Media’s video network already spans hundreds of premium distribution outlets featuring tailored in-language and in-culture content generating upwards of 10MM views per month. Each new partnership leverages NGL Media’s massive video library across Latino demographic groups, along with premium Latino publishers’ ability to organically super-serve their respective audiences. This unique approach is reflective of NGL Media’s in-culture video everywhere™ strategy.
By powering Mamiverse.com’s video channel, NGL Media is adding a very significant partner with upwards of half-a-million unique visitors per month in the highly coveted Latina mom demographic. Launched in July 2011, Mamiverse.com is the preeminent site for Latina moms and families in America, and focuses on categories such as food, health, money, school and beauty & style. The site features 80+ different contributors whose aim is to unite Latina moms by lending empowering stories and voices.
“Mamiverse.com has led the charge at producing culturally relevant, in-depth digital content for Latina moms and families,” says founding CEO Rene Alegria. “By bolstering our own content through this video partnership, Mamiverse.com will now provide the Latino community an in-culture digital experience like no other.”
In addition to regularly servicing blue chip advertisers who run traditional pre-roll campaigns, NGL Media specializes in producing and distributing branded content across its digital platform where views are guaranteed on a CPM basis. The robust video network delivers across all major Latino demographic groups from NGLs to Latina moms with targeting capabilities to connect by language, geo, age demo, gender and content category.
“NGL Media’s total market approach to organically reach Digitally-connected Latinos is well illustrated by partnerships with premium outlets like Mamiverse.com,” said David Chitel, CEO & Founder of NGL Media. “Serving high quality video content across demographic groups, while driving audience value and ad revenue is central to our model. We’re extremely proud to be working with Mamiverse.com and look forward to helping them deliver even greater value for their loyal Latina userbase and advertiser partners alike.”