Comments for http://nglc.biz Fri, 24 Feb 2012 03:19:39 +0000 hourly 1 http://wordpress.com/ Comment on CROSSOVER ADVERTISING: SPANISH ADS IN ENGLISH MEDIA by CROSSOVER ADVERTISING: SPANISH ADS IN ENGLISH MEDIA « themarketingmonitor http://nglc.biz/2012/02/17/crossover-advertising-spanish-ads-in-english-media/#comment-2576 Fri, 24 Feb 2012 03:19:39 +0000 http://nglc.wordpress.com/?p=4023#comment-2576 [...] that you’ve seen? Do you think they’re effective? Why or why not? Share with us your thoughts. http://nglc.biz/2012/02/17/crossover-advertising-spanish-ads-in-english-media/ No Comment Ping [...]

]]> Comment on Why English-language content for Latinos is the future by Why English-language content for Latinos is the future « themarketingmonitor http://nglc.biz/2012/02/22/why-english-language-content-for-latinos-is-the-future/#comment-2575 Fri, 24 Feb 2012 03:08:38 +0000 http://nglc.biz/?p=4039#comment-2575 [...] http://nglc.biz/2012/02/22/why-english-language-content-for-latinos-is-the-future/ No Comment Ping RSS [...]

]]> Comment on Why a Univision-ABC Partnership Might Make Sense by mediaeconomicsgroup http://nglc.biz/2012/02/22/why-a-univision-abc-partnership-might-make-sense/#comment-2568 Wed, 22 Feb 2012 16:42:05 +0000 http://nglc.wordpress.com/?p=4048#comment-2568 But will English-dominant Hispanics watch? Will the Hispanic-oriented content/point-of-view be a compelling reason for them to watch vs. CNN, Fox News, MSNBC, etc? It seems to me a lot of media companies are scrambling to get in this space (English-dominant Hispanics) and I have to wonder if there’s enough room for all of them?

]]> Comment on MGM Launches Channel Aimed at U.S. Hispanic Women by RLB Hartmann http://nglc.biz/2012/02/17/mgm-launches-channel-aimed-at-u-s-hispanic-women/#comment-2521 Fri, 17 Feb 2012 14:14:51 +0000 http://nglc.biz/?p=4019#comment-2521 “Meyeringh, who recently joined MGM from ImaginaUS, said that U.S. Hispanic women “has to be the last underserved segment.””

From my observation, it’s the Hispanic MEN who are currently woefully underserved; but maybe I’m running in the wrong circles.

]]> Comment on CROSSOVER ADVERTISING: SPANISH ADS IN ENGLISH MEDIA by RLB Hartmann http://nglc.biz/2012/02/17/crossover-advertising-spanish-ads-in-english-media/#comment-2520 Fri, 17 Feb 2012 14:02:00 +0000 http://nglc.wordpress.com/?p=4023#comment-2520 “…U.S. Senate passing legislation in 2006 making English the “national language” to “preserve and enhance” the role of English”
What they might have done instead of passing such a law was to enable more of the populace to master English by various means, including paying teachers a fair salary and setting up community college night classes, which would have benefited ALL citizens. The poor command of English exhibited by natives of this country is appalling.

]]> Comment on Hispanic Youth and Retro-Acculturation: A New Change in Marketing by The Art of Color http://nglc.biz/2012/02/16/hispanic-youth-and-retro-acculturation-a-new-change-in-marketing/#comment-2504 Thu, 16 Feb 2012 17:11:25 +0000 http://nglc.biz/?p=4009#comment-2504 great article. However, your opening paragraph states: “In the past, Hispanic youth usually acculturated into American culture (which means cutting ties with their ancestral traditions)…. Then the term is redefined as in the following: “On the other hand,acculturation refers to picking up certain traits from a new culture while maintaining some traits from the native culture.” Please clarify as the term “acculturated’ has conflicting definitions in this article. thanks

]]> Comment on TELEMUNDO COMMUNICATIONS GROUP ANNOUNCES RESULTS OF ‘GENERATION YLA’ STUDY by Hispanic Youth and Retro-Acculturation: A New Change in Marketing | http://nglc.biz/2011/02/15/telemundo-communications-group-announces-results-of-generation-yla-study/#comment-2503 Thu, 16 Feb 2012 17:05:07 +0000 http://nglc.biz/?p=1521#comment-2503 [...] Out of the 50+ million Hispanics in the U.S., 62% of those are between 14-34 years old. Over one third identify themselves as both Hispanic and American and as the older half of this group begins to [...]

]]> Comment on U.S. Hispanics’ Eating Traditions & Growing Numbers Begin To Influence Country’s Eating Patterns by RLB Hartmann http://nglc.biz/2012/02/10/u-s-hispanics-eating-traditions-growing-numbers-begin-to-influence-countrys-eating-patterns/#comment-2453 Sat, 11 Feb 2012 13:50:22 +0000 http://nglc.biz/?p=3964#comment-2453 Highly interesting report. One line leaped out at me “both plain and flavored rice are being included in more meals as a side dish among the overall population” because I immediately thought of one major reason for this: the US economy. Aside from that, rice is easier to prepare, more versatile, and has more health benefits than, say, potatoes.

]]> Comment on NGLC / NY Conference by beinglatino http://nglc.biz/#comment-2446 Thu, 09 Feb 2012 21:15:50 +0000 http://nglc.biz/?page_id=3793#comment-2446 Very cool event! Looking forward to it!

]]> Comment on Univision to broadcast primetime novelas in English by Univision to broadcast primetime novelas in English |  insidehispanic http://nglc.biz/2012/01/29/univision-to-broadcast-primetime-novelas-in-english/#comment-2393 Thu, 02 Feb 2012 19:56:56 +0000 http://nglc.biz/?p=3838#comment-2393 [...] http://nglc.biz/2012/01/29/univision-to-broadcast-primetime-novelas-in-english/ [...]

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