Comcast has expanded its distribution agreement with nuvoTV, an English-language general entertainment network targeting American Latinos and fans of Latino culture.
The agreement follows an announcement last month that Comcast has expanded the reach of eight other Hispanic networks and exceeded a public commitment made as part of its deal to acquire NBCUniversal. The entertainment provider pledged to increase the distribution of at least three networks that are American Latino-controlled or that target the Latino community by at least 10 million digital subscribers. The agreement with nuvoTV (formerly Sí TV) is part of Comcast’s continuing effort to bring Latino-themed programming to its customers.
The increased carriage for nuvoTV will be achieved by expanding the channel onto the Digital Preferred tier on select systems and by launching the network on the Digital Preferred tier in new markets. Comcast has plans to offer nuvoTV to digital subscribers in Atlanta, Chicago, Jacksonville, FL, Seattle, Southwest Florida, the Twin Cities and the Washington, D.C. area. Comcast, which serves almost 23 million video customers across the United States, provides more than 60 Hispanic or Spanish-language networks on most of its major cable systems.
“Our target audience of bi-cultural Latinos is today’s leading force of cultural change and economic growth in the U.S.,” said Michael Schwimmer, Chief Executive Officer of nuvoTV. “We are proud to be partnering with Comcast to more widely serve this burgeoning segment of their customer base with culturally relevant entertainment.”
nuvoTV provides a broad range of English-language programming created for American bi-cultural Latinos. The network is committed to providing high-quality, groundbreaking entertainment that engages and connects with this powerful audience in their language of choice. The network’s signature series include the reality/competition series, Model Latina;pop culture comedy series Latino 101; PastPort, which chronicles Latinos’ powerful journey of self discovery as they return to their homeland for the first time; and Operation Osmin, which gives viewers a chance to view how celebrity trainer Osmin Hernandez transforms the lives and bodies of everyday people.
Growing the reach of nuvoTV is the latest in a series of steps Comcast has taken to increase the availability of Hispanic programming. In April, Comcast announced that it is taking the first steps to launch ten new independent channels over the next eight years. Of the ten channels, two will be operated by American Latino programmers and two will be owned in substantial part by American Latinos. Since 2009, the cable operator has increased the available number of Hispanic On Demand choices by more than 200 percent to nearly 650 choices.
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