Start-up Aims to Grow Hispanic Online Syndication Business

By Laura Martinez — Multichannel News

With recent research showing that U.S. Hispanics overindex in the use and adoption of tablet computers and e-readers, content producers and aggregators are turning to short-form video distribution as a potential source of fresh revenue.

Media entrepreneur David Chitel and his longtime business partner, actor-comedian John Leguizamo, early last month launched NGL Media, an entertainment-distribution company that seeks to produce, aggregate and distribute video content through different media platforms, including tablets, smartphones, social media, video-on-demand and Internet-protocol TV.

NGL Media wants to be to Latinos what Glam.com is for women or Funnyordie.com is for comedy fans: A content company that is relevant to an specific audience — in this case, U.S. Latinos.

NGL Media will produce, distribute and aggregate “in-culture” Latino content on the Web and plans to make money by sharing revenue with content and distribution partners.

“There is a huge need for short-form content targeting Latinos, whether it’s in English or in Spanish,” Chitel, who is pitching his digital syndication venture as the most efficient way to reach the estimated 30 million U.S. Hispanics online, said.

NGL Media has more than 18 different examples of shows available on its website, including episodes of Lugar HeightsEl Vacilón and Leguizamo’s Tales From a Ghetto Klown. But that, says Chitel, “is only the tip of the iceberg,” as the content library consists of much more with new content partners joining each day.

Joining the offer and ready for online syndication are small segments of Tu Nite con Lorenzo Parro, the late-night show produced for Telemundo by Bordinni Brothers Productions, EO Integration and Cornelia Street Productions, which first aired on WNJU-TV, the Telemundo owned-and-operated station in New York.

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