McDonald’s USA is expanding its social media strategy with the launch of @MeEncanta, McDonald’s official Twitter handle focused on its growing number of Spanish-tweeting fans living in the U.S. The new social media channel offers followers the latest news about McDonald’s menu, exclusive promotions, as well as information on the company’s different initiatives to support the community in the areas of education, music and sports.
“Hispanics are social by nature, and one of the most active social media users group. Launching our Spanish-language Twitter page was a natural step for McDonald’s as we continue to build lasting relationships with our online consumers,” said Cristina Alfaro, external communications manager, McDonald’s USA. “Twitter is a wonderful way to listen to our followers, participate in the conversation, and lead with timely information about the things they care about, including access to college workshops; music and sporting events; fun giveaways and promotional events exclusive for @MeEncanta followers,” continued Alfaro, a guest speaker at PR News’ Twitter Conference in Las Vegas on Nov. 10.
The new Twitter handle is managed by McDonald’s national Hispanic PR agency of record, VPE Public Relations, and overseen by McDonald’s communication and social media teams.
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