NBC News Preps Latino-Focused, English-Language Site

By Laura Martinez (Multichannel News)

NBC News in early 2012 will launch NBC Latino, an English Hispanic news and lifestyle website.

The site, which is currently live as a Tumblr feed (http://nbclatino.tumblr.com), focuses on English-language information that is relevant to U.S. Hispanics and promises a unique Latino angle on current news.

In addition to current NBC contributors, the site will be home to Hispanic perspectives and opinion pieces. On Wednesday (Dec. 14), the site featured an eclectic mix of topics, from immigration reform and the campaign of Republican presidential candidate Newt Gingrich to a recipe for Cuban eggnog.

According to the site’s “About Us” page, NBC Latino is edited by Chris Pena, a 16-year media veteran who has worked as assistant news director at NBC owned-and-operated station WMAQ in Chicago. Pena, a native of the Dominican Republic, has also worked at Telemundo-owned KTMD in Houston.

Other contributors include Betti Cortina, the former editorial director of Latina magazine; Maria Eugenia Alcon; Nina Terrero and former Fox News Latino producer Adrian Carrasquillo.

NBC Latino is only the latest of a series of websites attempting to tap into the growing demographic of English-speaking Hispanics. Fox News in October 2010 launched Fox Latino and Univision, the king of Spanish-language media, launched its own English-language news Tumblr site at http://univisionnews.tumblr.com/

The goal of the NBCLatino.com is to tell and reflect the Hispanic-American story with authentic voices, and make NBC the brand of choice for Hispanics across mobile, online and TV, a network representative said. The official site launch is planned for early 2012.

“NBC Latino will be able to tap into NBC News’ already vast collection of resources and platforms, including the close network partnership with Telemundo and msnbc.com,” the network said.

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Categories: NGLC Conference

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