NGL MEDIA Makes Major In-Roads In 2011


NGL Media ( the leading producer, aggregator and distributor of in-culture video content for digitally-connected Latinos has made some major in-roads in 2011.  Having recently launched in July of this year, the company works with advertisers, premium content producers and distributors alike to provide unprecedented access to more Latinos regardless of where they are consuming video content, from Spanish-dominant moms to New Gen Latinos.

NGL Media’s mega video network already spans hundreds of sites including 16 owned and operated outlets all powered by VAST-compliant technology and populated with relevant in-culture and in-language advertiser-friendly shows.  In just a few short months, the company has forged partnerships with everyone from Hispanic ad networks to popular mid and long-tail sites to premium Hispanic and General Market platforms.  By bringing together turn-key technology, U.S. Hispanic-relevant content and blue chip advertisers, NGL Media is filling a significant hole in the digital space where the demand for premium Hispanic video inventory is at an all time high.  The company’s ability to serve video advertising around premium content across Hispanic and General Markets enables campaigns to be delivered at scale on a CPM basis, while simultaneously guaranteeing views in a hyper-targeted manner.

In addition to traditional online distribution, one of NGL Media’s owned and operated properties, UrbanoTV, recently launched on iPad and will be available on IPTV platforms including Roku, Boxee and YahooTV in early Q1 of 2012.  The apps feature over 30 different shows consisting of originals and premium short form content aggregated from within the company’s expansive video library.  Advertisers have the ability to integrate either sponsored and/or branded content on to these platforms as part of NGL Media’s offering.

“The response to NGL Media’s business model has been overwhelmingly positive across the board which is indicative of the problems we’re solving for each of our core constituents.  Advertisers, agencies, content producers, publishers, music labels and even large media companies seeking video inventory and new eyeballs for their content are all tapping NGL Media to help them achieve their goals.  Fulfilling our partners’ distinct business needs by marrying the engagement of video with the measurability and scalability of digital is an exciting proposition for NGL Media and the different areas of our industry that we serve,” said CEO and Founder, David Chitel.

Another milestone to be announced in early 2012 in conjunction with a major blue chip advertiser, involves NGL Media’s ability to integrate products into Latin artists’ music videos.  Coupled with behind-the-scenes content and a 30-second TV spot, the model also leverages earned media gained from the artists’ social media followings and the resulting organic views and engagement.  No other company in the Hispanic digital space is offering these types of Paid, Owned and Earned Media (P.O.E.M) programs with guaranteed views and turn-key execution serviced under one roof.

 “From music video integrations to branded web series and social media techniques, we’re focused on connecting with today’s Latino digital audience in new and innovative ways that aren’t limited to any one platform,” said Chief Creative Officer, Ben DeJesus.

In Q1 2012, NGL Media will also be syndicating its content across multiple video categories as a premium YouTube partner.  Original programs such as John Leguizamo’s 7 Train To Bogota – Tales From A Ghetto Klown will be interspersed on high reach platforms like YouTube and across NGL Media’s mega video network.  Other slate shows like Out of Bounds, a sports news and gossip show starring beauty queen, Elizabeth Sanchez, Mami Time with Hispanic mom, Giselle Achecar, Latino Taxicab Cuentos, The Aficionado featuring Ariel G, a celebrity stylist, techie and VIP hipster and Creando Tu Estilo with image consultant, Marisol Gomez, will be offered up to advertisers as part of a Digital Upfront.  Sponsors will be intimately involved in the creative process, as most shows intentionally exist in pilot form only to maximize organic integration possibilities.  NGL Media will also be working with advertisers to come up with original show concepts from scratch that are tailor-built around their core brand equities.  All branded content packages include premium distribution and guaranteed views delivered on a CPM basis at a fraction of the cost of traditional media.

“We’re very excited about our 2012 slate show line-up and what it means for our advertiser partners.  NGL Media is uniquely positioned to offer a great mix of cross-category programming for different target demos, coupled with the distribution capabilities to deliver guaranteed views across multiple platforms with massive reach potential,” said Chief Revenue Officer, Ben Leff. 

Advertisers, content producers and distribution outlets alike are invited to visit the company’s website at for more information about how to take advantage of NGL Media’s mega video platform.


Categories: NGLC Conference

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