Sheets Brand Energy Strips, the new way to do energy, launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets will penetrate the Hispanic community through a variety of media channels including broadcast, radio and in movie theaters, exclusively in Spanish.
Along with the new advertising campaign, today Pitbull will unveil his own Sheets commercial which he developed as part of the brand’s national Facebook competition to find the next national Sheets commercial. Fans can submit their own take through Sheets’™ Facebook Page (www.facebook.com/takeasheet) and the winning commercial will have their spot aired on national television and in movie theaters in 2012.
“We are thrilled to team up with Pitbull and launch this new national campaign which will help us target the Latino community with a direct message developed exclusively for them,” said Warren Struhl, CEO of PureBrands, owner of Sheets™ Brand. “We could not think of a better person to take the lead on this campaign than Sheets founding partner Pitbull who has very strong ties to the Latin community around the world.”
“I use and I am a true believer in Sheets,” said Sheets Brand Energy Strips co-founder Pitbull. “I am also extremely proud to be in charge of this new national campaign as I look to help energize, inspire and empower the Latin community.”
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