National Latino Broadcasting, LLC (NLB) announced that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012. The channel, which will be a mix of chart-topping hits and live performances, is part of a two-channel deal with Sirius XM Radio.
EN VIVO, airing on SiriusXM channel 147, promises to be much more than just an outlet for the hottest music. Its varied programming will include: Tu Mañana Live, a bilingual morning talk show; The Mash Up, a mix of today’s hits in Spanish and English chosen by world-renowned DJs; Concierto EN VIVO, where listeners can experience the best concerts from around the world; and Club EN VIVO, live broadcasts from the nation’s hottest clubs.
“We are convinced that EN VIVO will become a favorite for Hispanics and non-Hispanics alike looking for a channel where Latin music is more than a preference; it is a lifestyle. The sheer diversity of genres within this music makes the programming possibilities truly exciting and our partnership with The Latin Recording Academy makes this endeavor unique and unprecedented,” said Nelson Albareda, President and CEO of NLB.
NLB recently entered into an exclusive deal with The Latin Recording Academy, the non-profit organization that annually recognizes excellence in the recorded arts and sciences through the Latin GRAMMYs, the most prestigious award in Latin music, as well as provide educational and outreach programs for the Latin music community. The Latin Recording Academy has granted EN VIVO rights to air daily content related to the Latin GRAMMYs, as well as historical material from its archives. In addition, it will become the official satellite radio partner of the Latin GRAMMY Awards and its related events.
The channel, whose slogan is Donde Nace la Música (Where Music Is Born), will broadcast from its new state-of-the-art facility in Miami and has secured partnerships with studios in New York and Los Angeles. These performance studios will allow live concerts to be broadcast as daily and weekly specials. Additional programming highlights include new music and a live recorded performance per hour, thus fostering fresh and current content. While the channel will cater to the ever-growing Hispanic market in general, its mix of quality music in Spanish and English will widen its appeal.
In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of the Sirius and XM satellite radio platforms. EN VIVO is the second channel in the media entity’s roster. In May 2011, NLB signed talk show icon Cristina Saralegui to an exclusive contract, and plans to simultaneously launch Cristina Radio.
NLB will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues. Its unique platform of relevant and innovative topics will offer SiriusXM listeners inspirational and compelling information daily.
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