Fox International Channels and the RCN Television Group (RCN), headquartered in Colombia, jointly announced the formation of joint venture which will launch MundoFox, a new Spanish-language television network catering to the U.S. Hispanic market. The network, scheduled to launch during the Fall season of 2012 in Hispanic homes nationwide, will aim to bring a similar sensibility as the Fox Network to Latino audiences.
“Our partnership with RCN is a key step in the launch of MundoFox,” said Hernan Lopez, President & CEO of Fox International Channels. “There is an increasing demand for quality Spanish-language content in the U.S. from both viewers and advertisers. FOX saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50 plus million Latino viewers who currently have limited options in Spanish-language broadcast television. Our partnership with RCN will help us do this and we aim do it in a big way.”
“RCN has provided the main Hispanic networks in the US with much of their prime-time content for over two decades. We now plan to maximize our capabilities and bring an increasing variety of fresh and innovative productions directly to Spanish-speaking viewers. I am certain that FOX is the best partner to make this a successful network,” said Gabriel Reyes, CEO of RCN.
Categories: NGLC Conference