Tr3s teams to launch ‘Amigas, Inc.’ and ‘The Ricardo Laguna Project’

Tr3s: MTV, Música y Más, the fastest growing bilingual/bicultural cable network among the coveted Hispanic millennial generation, continues to boost its original programming slate in 2012. New content in development includes the aspirational series Amigas, Inc. under executive producer Jennifer Lopez, producing partner Simon Fields and veteran film and television producer Jane Startz. The network’s new originals in production include the wildly-entertaining docu-series starring Mexican-American BMX champ Ricardo Laguna, a thriving Hispanic millennial discovered by executive producer Wilmer Valderrama, and Dulce Maria: Extranjera which documents the American Life of the former RBD star as she faces the cultural barriers and challenges of Hollywood stardom. The announcement was made today by Charlie Singer, SVP of Content & Creative for Tr3s.

Tr3s will also acquire Mexico’s innovative novela Bienvenida Realidad from Argos Communications, and will renew top-rated originals Quiero Mis Quinces, Quiero Mi Boda, Rock Dinner and La Escalera as part of its stellar new programming slate.

“I’m so excited to bring the Amigas series to television and to share the rich cultural experiences of being a Latino that are universal to us all,” said Jennifer Lopez. “I hope that this series will entertain audiences and inspire my fans to pursue their own dreams.”

“When I met Ricardo, I immediately discovered a disarming, charming and inspiring young man with a vision larger than even his whole family expected. I related to him on so many levels. Ricardo and his family remind me and all of us the reason why we move away from our countries and come to America to embark in the search of the American dream,” said Wilmer Valderrama.

“Tr3s has become a strong creative content engine, and we take pride in knowing that we have established a credible and valuable space that allows producers to create innovative and compelling content,” said Singer. “Our audience is more invested and engaged in our original programming than ever before and we look forward to continuing to deliver hit content.”


Categories: NGLC Conference

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