Network Rebrand Delivered the Goods in 2011
nuvoTV announced that fourth quarter Nielsen ratings – the first full quarter of Nielsen measurement data for the network – reveal double and triple digit gains in total day and key dayparts. Strong results in distribution and new advertisers complemented ratings growth for the network.
nuvoTV delivered roughly six million unduplicated households during the quarter. In key dayparts, nuvoTV increased its viewership by 200% (early fringe), 53% (prime time) and 33% (late fringe) from October to December, a highly competitive season.
The news comes as nuvoTV is poised for another major year in 2012. Michael Schwimmer, CEO of nuvoTV, noted “After rebranding our network in July of last year, our ratings growth validates the strategy and creative direction of the network to provide culturally relevant, English-language programming to bi-cultural Latinos.”
In just the last 12 months, nuvoTV also doubled the number of advertisers who rely on the network to deliver a laser focus on the coveted bi-cultural Latino market. nuvoTV launched two new original series, “Operation Osmin” and “Mission Menu,” as well as a successful fourth season of “Model Latina.” nuvoTV also sealed a long-term renewal of its distribution agreement with Comcast Cable that increased nuvoTV’s distribution by an additional three million households across key Hispanic markets and expanded the network’s multiplatform relationship with the country’s largest cable operator.
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