Pizza Patrón announced that it is seeking to reverse the average four percent drop in sales that it sees during Lent each year by launching its ‘Pizzas de Cuaresma’ campaign. The promotion features two ‘lent friendly’ pizzas — the Spinach Clásico (a customer favorite) and La Vegetariana.
“The majority of our guests are Hispanic and prefer to speak Spanish in our restaurants, and a significant number of those are Catholic,” said Andrew Gamm, brand director for Pizza Patrón. “Cuaresma is an important time of year for our brand because it gives us the opportunity to demonstrate what makes Pizza Patrón different from other pizza chains and it allows us to stay close to the heart of our heavily Catholic customer base.”
Pizza Patrón has plans to build on the momentum gained during this promotion with three additional campaigns that reinforce the brand’s commitment to its Hispanic roots and honor the positive force of change immigrants bring to communities throughout America. The first campaign is slated for late April and will celebrate the language that unifies most Hispanics. The second campaign, scheduled for a July 4th launch, will honor the history of American immigration. The final campaign in October will promote community action and will feature Mexican pesos, putting a Latin twist on the company’s annual fundraising efforts for St. Jude Children’s Research Hospital.
“We are proud of our Latino roots and believe our brand stands for much more than low-price pizzas,” said Gamm. “Our passion is to create an experience at Pizza Patrón that exudes our unique Latin lifestyle and attitude.”
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