The Paradies Shops has signed an exclusive license agreement with Univision. Univision Enterprises and Paradies have joined forces to develop and operate Univision Newsstands and Univision Deportes Cafés for airport concession programs.
“We are very excited to partner with Univision to offer retail and dining options to the expansive and growing Hispanic passenger base,” said Gregg Paradies, president and CEO of The Paradies Shops. “Univision’s commitment to recognizing and empowering the Hispanic-American community, combined with its success in leading social media efforts is a natural fit to offer travelers real-time access to culturally relevant premium Spanish content, cuisine and merchandise.”
“Over nearly five decades, Univision has built a strong brand affinity with Hispanic consumers and we are always looking for ways to strengthen our relationship and directly serve our consumers,” said Rick Alessandri, senior vice president, Univision Enterprises. “We are pleased to partner with an industry-leader like Paradies to introduce Univision Newsstands and Univision Deportes Cafes to serve the fastest growing consumer segment in the nation.”
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