With a cadre from celeb chefs and more than 200 Latin recipes, Mamiverse kicks off Mamiverse Food today. Led by Mamiverse Executive Chef Daisy Martinez,Mamiverse Food launches with a Who’s Who of Latin cuisine chefs, including Lorena Garcia, Ingrid Hoffman,Marcela Valladolid and Aaron Sanchez and Rick Bayless. Chef Daisy, as she’s known to her fans, will announce the launch of Mamiverse Food with a special appearance and recipe on the Today Show on Friday, May 4.
Mamiverse Food features everything a foodie of Latin cuisine could possibly need or want, including recipes that remind you of mom’s cooking, but with a modern, healthy twist. Not to worry, however, as there’s also something for chocolate lovers! The uninitiated, meanwhile, will find the fundamentals on Latin food, from ingredients to preparation.
“Nothing in the world is better than a mother’s homecooked meals,” says Mamiverse CEO Rene Alegria. “This is particularly the case for Latino families. By featuring Latina mother-approved recipes, we’re inviting America to take a seat at our virtual table.”
A unique component of the site includes video demonstrations taught by Chef Daisy emphasizing basic cooking techniques on everything from making the perfect guacamole to whipping up a no-stress party spread on a budget.
With tremendous growth in recent years, it’s clear that America has fallen in love with Latin cuisine. According to a study by Packaged Facts, a division of MarketResearch.com, the Hispanic Food market is a multi-billion dollar industry, with projected sales of 10 billion dollars by 2014.
While Mamiverse Food is culturally focused, it is also diverse and gender-inclusive. “Beyond Latina moms, our aim is to invite men, non-Latinos, and foodies of all ages to connect, share and celebrate our cuisine,” says Alegria. “Nothing says family like food from the heart.”
Launch stories feature: Mamiverse Food Executive Chef Daisy Martinez reminiscing about the Mother’s Days of her Hispanic upbringing, and how she celebrates the holiday today with her acculturated family; a look at the explosion in popularity of quinoa; and a Latin twist on the current meatball craze. Mamiverse Foodcontributing editor Mario Bosquez examines the mystery behind Mexican chocolate and shares two recipes for at-home chocolate decadence.
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Categories: NGLC Conference