Telemundo Media, Chevrolet and Verizon Wireless announced “Mia Mundo,” a bilingual branded-entertainment crossover series, which will launch on Thursday, May 3, 2012 and will air on Telemundo.com and on mun2. Offering a complete 360° experience, the multiplatform series presents original dramatic webisodes that will organically integrate Chevrolet and Verizon Wireless products. Bravo Media stars Jenni Pulos from “Interior Therapy with Jeff Lewis” and Gretchen Rossi from “The Real Housewives of Orange County” will guest star. Pulos plays the recurring role of “Amy” in the series, and Rossi makes her acting debut in her guest-starring role as “Debralee.” “Mia Mundo” stars Jacqueline Marquez in the role of “Mia” and novela actors Jose Guillermo Cortines, Sofia Lama Stamatiades, Melvin Cabrera, Monze Martinez and Martha Velasco.
“Mia Mundo” centers on the life of the “new Latina woman” – the Modern Independent Achiever (MIA), as defined in the latest Telemundo propriety research study. “Mia Mundo” — a first of its kind for the industry — features short-form branded entertainment series centered on a modern young Latina named Mia Ramirez and her quest to find balance in life and love. The 13 three-minute weekly webisodes follow the ups and downs of Mia’s life, from her fast-paced workplace to her relationship with her longtime boyfriend Ryan. The series also marks the first time in NBCUniversal history that an original Telemundo production will feature English-language crossover stars, in a web series that is primarily in English with some Spanish. One-minute trailers for the series will appear on-air.
“Mia Mundo is a truly groundbreaking series because we are leveraging the NBCUniversal portfolio to further engage viewers and Hispanics across the full-spectrum,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media. “We welcome the opportunity to partner with Chevrolet and Verizon Wireless to deliver this unique Telemundo original series designed to reach their consumers across all of our touchpoints.”
Branded integrations for Chevrolet will include the Chevy Camaro and Chevy Cruze. These cars will be driven by and support the lifestyle of the series’ lead characters. Verizon Wireless products will be integrated throughout the series to demonstrate the unique features of Verizon Wireless’ mobile phones and tablets, as well as how characters utilize the products and various mobile applications in their everyday lives. In addition, Telemundo will supply Verizon Wireless with five behind-the-scenes and blooper videos, which will be available exclusively on the Verizon Video App for the length of the campaign.
Viewers will be engaged on all platforms and they will see “minisode” teasers in television that will drive them to watch the full episodes online. There will be cross promotion on the network’s entertainment shows “Levántate” and the local entertainment program “Acceso Total” and will culminate in a one-hour special on Telemundo’s cable network, mun2, which will reveal the finale, chosen by viewers via Telemundo.com and social media.
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