Universal Television has signed a first-look development deal with Eva Longoria (NBC’s “Ready for Love,” “Desperate Housewives”), it was announced jointly today by Paul Telegdy, President, Alternative and Late Night Programming, NBC Entertainment, and Jennifer Salke, President, NBC Entertainment.
Terms include a non-writing, executive producer agreement with Longoria and her production company, UnbeliEVAble Entertainment.
“We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship,” said Salke. “She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio.”
“I am thrilled and excited to join Universal Television on what promises to be a wonderful and creative partnership, especially given all of the recent success at both the studio and the NBC network,” said Longoria. “The collaboration between UTV and my production company, UnbeliEVAble Entertainment, on our ‘Ready for Love’ project has been extraordinary. Looking ahead it will be fun to find and develop unique scripted and non-scripted shows that excite television audiences.”
Longoria is the Golden Globe-nominated, Screen Actors Guild Award-winning and ALMA Award-winning actress, producer, businesswoman and philanthropist who is best known for her starring role as Gabrielle Solis on “Desperate Housewives.”
Longoria is executive producer of NBC’s upcoming “Ready for Love,” an innovative and dramatic new relationship show about making real connections for Renegade 83, UnbeliEVAble Entertainment and Universal Television. Longoria is also executive producer of Lifetime’s upcoming “Devious Maids,” alongside “Desperate Housewives” alum Marc Cherry.
This September marked Longoria’s sixth year as both host and executive producer of the National Council of La Raza “ALMA Awards,” honoring Latino artistic achievement in the television, film and music industry. Additionally, Longoria, Zoe Saldana and Olivia Wilde were selected by Glamour magazine to each direct a “2011 REEL Moments” short film based on true-life stories of Glamour readers.
In addition, she was recently selected by President Obama as a commissioner to the National Museum of the American Latino Commission. The National Museum will create a home for the historical artifacts, images, and personal stories documenting more than 500 years of American Latino contributions to the United States. Longoria was also personally selected by the President to serve as a National Co-chair for the re-elect Obama Campaign.
In Longoria’s show “Ready for Love,” Ben Patton, a businessman from Dallas, Tim Lopez a musician from Santa Barbara, Calif., and Ernesto Arguello, an entrepreneur with a social vision from Miami, are the three men who will vie for the chance to find true love. In order to find their ideal partners, Longoria has enlisted the help of the three best matchmakers in the world: preeminent matchmaker Amber Kelleher-Andrews, best-selling relationship author Tracy McMillan and professional dating coach Matt Hussey. Bill and Giuliana Rancic will co-host the series.
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