NGL Media, the leading distributor and producer of in-culture video content for Digitally-connected Latinos, has partnered with Orci and Capitol Latin on behalf of the 2013 Acura ILX, to produce a groundbreaking music video and related content in support of the release of SESAC LATINA ‘Songwriter Of The Year,’ Joey Montana’s, new single ‘Unico.’
NGL Media’s unique ability to produce and mass distribute in-culture video content, dually leverages Joey Montana’s popularity amongst the Acura ILX core Latino target audience. In addition to organic integration within the ‘Unico’ music video storyline, the campaign also touts an original two-part webisodic series featuring Joey Montana. Available across all Digital platforms and on Joey’s official YouTube channel, NGL Media will also be distributing the Web series across relevant channels within its extensive online video network.
“Organically connecting brands to their core Latino audiences through branded entertainment is a specialty area for NGL Media for which we’re now known. Working with talented musical artists such as Joey Montana has proven to be a winning combination for both our advertiser and record label partners alike,” said NGL Media’s CEO & Founder, David Chitel.
Shot on location in Miami, ‘Unico’ features Joey driving a sleek-looking 2013 Acura ILX vehicle with a special hands-free Spanish SMS text-messaging feature organically woven into the storyline. The music video and webisodic content was conceived and directed by NGL Media Creative Director, Ben DeJesus, whose previous music videos have been seen over 150,000,000 times online alone. DeJesus has also produced over 100 hours of television including this summer’s PBS documentary about NGL Media partner and actor, John Leguizmo, entitled Tales From a Ghetto Klown. Other NGL Media branded content work can be seen on the company’s website.
“When it comes to executing effective branded entertainment, our main focus continues to be delivering great content that resonates with the target audience of the artists and the brands we collaborate with,” said DeJesus.
“NGL Media showed a clear understanding of our goals and objectives for this campaign. They were aligned with our vision and utilized their experience and solid understanding of this consumer segment to successfully deliver a concept to introduce the Acura ILX to the Gen Y Latino Market,” said Robert Santiago, Director of Client Services at Orci, the Hispanic AOR for Acura’s parent company, American Honda Motor Company.
‘Unico’ premiered on November 19th with the new album by the same name set for release in early 2013. This year Joey received the SESAC LATINA 2012 award for ‘Songwriter of the Year’ as well as important nominations for Premio Lo Nuestro and Premios Texas. The ‘Unico’ music video can be seen on his official YouTube channel.
Categories: NGL News