NGL Media, the leading distributor and producer of in-culture video content for digitally-connected Latinos has launched a series of YouTube channels featuring ten different Latino shows including originals and those of top notch producers NGL currently works with. The two primary channels, Vida Latina and HombreTV, will feature new weekly episodes. Each show also has its own YouTube channel operated by the content producers themselves where viewers can see more content.
NGL Media’s video network already spans thousands of premium distribution outlets featuring tailored in-language and in-culture content generating upwards of 20MM views per month. The addition of YouTube by way of the video powerhouse’s expansive platform is reflective of NGL Media’s in-culture video everywhere™ strategy aimed at reaching Latinos from a Total Market perspective.
“We’re very excited to be distributing via YouTube and launching these two new channels,” says Ben Leff, COO of NGL Media. “YouTube is the leader in online video and serves as a great extension to our current content distribution network, giving even greater visibility to our content partners and NGL Media’s originally produced programming.”
True to their approach to organically connecting with Latinos across major demographic groups, the diverse mix of shows featured on Vida Latina and HombreTV embody the interests and bicultural nature of today’s digitally-connected audience.
La Fusion: American Life. Latin Style! A lifestyle TV show.
El Vacilón: Latino sketch comedy TV show featuring special celebrity guest appearances.
CineMovieTV: English-language movie and entertainment show.
The TuNite Show: Late night TV talk show format in Spanglish.
John Leguizamo TV: Exclusive access to the Latino entertainer like never before.
I Watch Mike: Irreverent off-the-cuff movie reviews from Mike “The Movie Guy” Pierce.
SuperLatina Presenta: Latin entertainment show hosted by Emmy-winning, Gabi Natale.
Crafty Chica: How-to gems from award-winning novelist and artist Kathy Cano-Murillo.
ChecaLAMovie: Spanish-language movie reviews and celebrity interviews.
Lugar Heights: The Simpsons meets South Park with a Latino twist.
“YouTube is pleased to be working with NGL Media as one of our newest featured Latino networks. With two channels and ten shows out of the gate, we’re off to a great start,” said Juanjo Duran, YouTube’s Hispanic Business Development & Strategic Partnership Manager.
In addition to regularly servicing blue chip advertisers who run traditional pre-roll campaigns across its vast video distribution network, NGL Media specializes in producing and distributing branded content across its digital platform where views are guaranteed on a CPM basis. The robust video distribution network delivers across major Latino demographic groups from NGLs to Latina moms with targeting capabilities to connect by language, geo, age demo, gender and content category.
“Working with YouTube is a logical extension of our in-culture video everywhere™ distribution model. We look forward to growing our relationship as we continue to add value for our content and advertiser partners alike,” said David Chitel, CEO & Founder of NGL Media.
Categories: NGL News