It’s official! The “New General Market” was the deciding factor as to why Barack Obama won the United States elections.  Many brands, businesses and government strategist are trying to figure out what needs to change in order for their brands to be relevant with the New General Market.

Over the last three years, at Ogilvy & Mather we’ve not only been able to ignite the cross-cultural conversation but also provide thought leadership and client leadership on this very relevant conversation.  For 2013, I’d like to kick-off the year with sharing a Cross-Cultural Roundtable discussion.

Led by the award winning and decorated journalist Soledad O’Brien.  The panel of experts make the case for why brands and government leaders should consider using the cross-cultural discipline for the “Total Market”.

Soledad O’Brien was gracious enough to lead the panel of distinguished guests on the cross-cultural topic.  Former CEO of Kellogg and former U.S. Secretary of State who is currently a Vice Chairman of Citigroup’s Institutional Clients Group Carlos Gutierrez, WNBA President Laurel Richie, Executive Director of the Applied Research Center Rinku Sen,  and Senior Vice President and Head of Multicultural Insights at The Futures Company Jeff Yang,  engage in a very passionate discussion about the marketplace evolution both regionally in the United States and globally.


Categories: NGL News

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