The Bilingual TIDE Ad That Is Pissing Off the Nativists

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From LatinoRebels.com

You have got to be kidding us. The following bilingual ad by TIDE, which launched last fall and which recently aired CNN, has now become a online nativist symbol of all that is “wrong” about the United States.

Yes, a bilingual ad about laundry detergent. This is sad, people. Here is the commercial. Run away, here come the “illegals!!!!” (And for all who think this is a commercial about “Mexicans,” think again.)

Now for the comments. First off, from Tide’s Facebook page:

This is the United States of America. I am offended by your tv ad in Spanish. My great-grandfather immigrated here LEGALLY and noone spoke German for him! There are hundreds if not thousands of all Spanish tv channels. Put that ad on there and stick to English on the rest. I have stopped buying Tide products since seeing that ad and will not buy again until it is off.

From Tide’s YouTube page:

“I know right I don’t understand pandering to a bunch of criminals they need to adapt to living here.”

“it won’t matter anyway especially after the new amnesty. reagan is to blame.”

“Agree, US companies will sell out America for the illegal alien dollars I wish someone would call them out.”

“After seeing this commercial, I will never purchase the product again.”

Now there are a few comments in support of the commercial, which for the record, we think is awesome. First of all, it totally reflects a true bilingual and bicultural family. The abuela is also a bit hip, and come on, how many of you remember having to translate for your family?

So, Tide, good job on the commercial. The haters will always be haters. It takes hard work to try and change how this country portrays U.S. Latinos with a bit more authenticity. Your silly yet very clever bilingual detergent commercial does just that. You get points for trying, and points for great execution.

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Categories: NGL News

2 replies

  1. Haven’t watched the ad, and mute the sound on ads they’re on, but did read those FB comments above. People who think like that (still!!) are the main reason my long-ago idea of writing an epic historical saga of Mexico in 9 connected novels was a risky proposition for NY publishers. Did it anyway. All by myself. Loved every minute of it and am getting satisfaction from readers who buy my novels, post reviews, and send me email. They didn’t all start out as friends and family, but quickly become friends that I cherish.

  2. I love the Tide commercial. P&G recognizes that the dynamics of the US population is changing and that Hispanics are influencing the make up of this great nation. To those who have been taken aback by this commercial think about this…the fashion trends you copy and the cool dance moves you boogie to most likely were started by Latinos somewhere in the country. So snap out of it. It’s thinking like yours that has the WORLD in the state that it is in today.

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