NGL Media, a leading Latino video marketing solutions company, is breaking new ground with its unique approach to reaching and engaging Digitally-connected Latinos through branded entertainment. Co-founded by actor, John Leguizamo, NGL Media specializes in creating custom content programs delivered through its proprietary video distribution platform with pinpoint accuracy across the total Latino market.
The company’s website, NGLMedia.com, touts newly released video case studies spanning the automotive, personal care, pharmaceutical and beverage categories depicting a holistic Paid, Owned and Earned Media approach they call In-Culture Video Everywhere™. Other dynamic sizzle reels and a special message from John Leguizamo can also be found on the website.
NGL Media’s partnerships with content producers, distributors, celebrities and advertisers alike, culminated last month in Los Angeles at its first-of-a-kind Latino Digital Video Summit that brought together 200+ thought leaders. Hosted by Disney ABC Television Group, the event featured 20+ speakers including actor Wilmer Valderrama, Fortune 500 advertisers, content producers, distribution outlets, total market media and agency executives and others.
“We’re excited to be one of the key voices leading the discussion at the crossroads where the Latino market meets branded video content and technology,” said NGL Media CEO & Founder, David Chitel. “Wherever video can be consumed in a brand-safe environment we’re providing unprecedented access to the total Latino market in-language and in-culture.”
In addition to the premium library that fuels its video distribution platform in both Spanish and English, NGL Media is now offering off-the-shelf branded short form series that advertisers can help develop, customize and own. Featured categories include beauty & fashion, telecom, automotive, banking, personal care and others.
“The reason NGL Media has become a go-to branded content partner for advertisers is that we produce TV quality work with guaranteed distribution across platforms coupled with the fact that they own the content,” said COO, Ben Leff. “As our case studies illustrate, NGL Media’s agnostic approach to producing and distributing video content allows advertisers the freedom to push their content far and wide without limitations, generating greater scale and program efficiencies.”
NGL Media is also announcing the opportunity for advertisers to tap into the creative genius of its famous co-founder through an offering called ‘From The Mind Of John Leguizamo.’ Advertisers would work closely with NGL Media and John to develop custom branded content concepts that leverage his incredible wit and understanding of what appeals to the Latino audience on a mass scale.
“Today’s audiences are so savvy that it’s key to always create the right balance of compelling content that resonates while organically delivering on our client’s objectives,” said Chief Creative Officer, Ben DeJesus. “Finding new and innovative approaches to deliver this balance is something we’re constantly challenging ourselves and our clients to go further with.”
Categories: NGL News