NUVOtv, the leading English-language destination for Latino entertainment, reached a new co-production partnership agreement with Vevo, the world’s leading all-premium music video and entertainment platform, to produce the original series The Collective, Powered by Vevo.
Part of NUVOtv’s spring programming slate, The Collective, Powered by Vevo is co-executive produced by NUVOtv’s Chief Creative Officer Jennifer Lopez under her Nuyorican Productions banner. Premiering March 6th at 8pm ET/5pm PT, the weekly, two-hour will feature select DJs and celebrity tastemakers who will offer their unique perspective on what’s new and what’s hot across music and pop culture. The series will highlight the tastemakers’ personal music picks of the week, intimate celebrity interviews, and hot trends in music, fashion, live events, viral videos and more.
Following the NUVOtv premiere, each weekly episode will air exclusively across Vevo’s free apps for mobile/tablet/TV and Vevo.com.
Noted NUVOtv EVP Programming Bill Hilary, “When it comes to music videos, Vevo has become the world’s gold standard making them the perfect partner for NUVOtv as we expand our original entertainment offerings in the music space.” He added, “We look forward to working with them and benefiting from their insights and guidance in co-producing a weekly series that is certain to become a must see for all music fans.”
Remarked Vevo’s SVP Content and Programming Doug McVehil, “The Collective, Powered by Vevo marks our first foray into weekly television production. Creating original programming that is distributed through digital and traditional broadcast channels is an important focus for Vevo this year. We could not be more excited to work with the team at NUVOtv and Jennifer Lopez to bring viewers a new voice in music and pop culture.”
This partnership comes on the heels of the success of NUVOtv’s original series, “A Step Away,” and “House of Joy,” in addition to the special “Jennifer Lopez; Her Life,” a documentary special delivering intimate access into the artist’s personal life and career, all produced by Nuyorican Productions.
Categories: NGL News