NGLC #TotalMarketTrends14 – Coming to LA!

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the 10th installment of the newly branded NGLC #TotalMarketTrends14 Conference in Los Angeles on Tuesday, June 3, 2014.

Presented by Time Warner Inc., the one-day conference will take place at the luxurious SLS Beverly Hills Hotel. Co-sponsored by Disney ABC Television Group, The Walt Disney Company, The Walt Disney Studios, Terra Networks, Batanga Media and HispanicAd, NGLC #TotalMarketTrends14boasts a totally new line-up of executive and celebrity speakers on-hand to discuss New Generation Latinos’ impact in the fields of media, marketing and entertainment from a ‘Total Market’ perspective. Past celebrity guests have included the likes of George Lopez, John Leguizamo, Rosie Perez, Mario Lopez, Oscar De La Hoya and Taboo from The Black Eyed Peas to name just a few. After a full day of ‘Total Market’ insights, coupled with an attendee luncheon, the conference will culminate with a VIP cocktail reception hosted poolside on the roof of the SLS.

At a pivotal time in the evolution of the U.S. Hispanic market, the NGLC #TotalMarketTrends14 conference is focused on answering key ‘Total Market’ questions such as;

  • Will advertisers embrace a ‘Total Market’ approach inclusive of NGLs using mainstream media?
  • Role of Hispanic agencies in helping marketers to connect with ‘Total Market’ beyond Spanish?
  • If NGLs are the U.S. Hispanic majority, what is the ‘Total Market’ fair share spend allocation?
  • Role that large media conglomerates will play in ‘Total Market’ buying and planning?
  • What’s the right balance between culture, language and lifestyle within ‘Total Market’ creative?

True to form, NGLC #TotalMarketTrends14 will deliver a thought-provoking agenda filled with dynamic executive speakers addressing NGL’s role in the ‘Total Market’ head-on. As the only business conference exclusively focused on the New Generation Latino opportunity, the NGLC is a must-attend for those seeking a better understanding of how to tap into the majority of U.S. Hispanics who are leading leading bilingual and bicultural lives.

“At a pivotal time in our industry, the fact that Latinos represent such a critical component of the so called ‘Total Market’ mix has never been more poignant. The NGLC has been openly leading this conversation for over a decade around our groundbreaking events attended by those who are eager to affect change and stay ahead of the curve. This year’s conference will remain true to our mission, and hopefully spurn new dialogue around Latinos role in the ‘Total Market’ opportunity across media, marketing and entertainment,” said David Chitel, NGLC Chairman & Founder.



Categories: NGL News

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