From HispanicOnlineMarketing.com In true Apple fashion, the iPhone 6 and iPhone 6 Plus were announced too much fanfare on Tuesday. The latest iPhones are not only larger, but packed with […]
From StockHouse.com Mexican actor, director, writer and producer Eugenio Derbez, the star of Pantelion Films’ breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S., has signed an […]
From LatinHeat.com Deadline.com is reporting that Rosie Perez will be joining The View this coming fall, while political commentator Nicolle Wallace fills the other vacant slot. After a parade of guest hosts including a half dozen Latinas, Perez is the chosen one, […]
By Lizette Chapman (WSJ) In preparation for an IPO, Jessica Alba’s The Honest Co., a maker of eco-friendly baby products, has raised $70 million at a valuation just shy of $1 […]
By Hernan Tagliani (Orlando Business Journal) There has been a lot of debate about using a “total market approach” when reaching out to Hispanics, especially in regards to their millennials. […]
Recognized as one of Hollywood’s most beautiful and beloved stars and admired for her sense of style both on and off the red carpet, Sofia Vergara has partnered with Kay® […]
By Leila Cobo (Billboard) Anyone who thinks U.S. Hispanics are still confined to traditional Latin media need only check out the latest Pandora stats. According to ComScore’s June numbers, 25 […]
By Leslie Goldberg (The Hollywood Reporter) ABC has selected 10 directors and two alternate helmers to participate in the annual Directing Program. The Disney/ABC Television Group teams with its current programing, development […]
By Nicole Akoukou Thompson (LatinPost) Los Angeles, New York and Miami are among the top 25 cities with the largest Hispanic markets, experiencing a huge upsurge in Hispanic branding. Billions have gone […]
By Lee Vann (Captura Group) Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic […]
By Jose Villa (MediaPost) Two of the hottest topics in Hispanic marketing in 2014 have been the “Total Market Approach” and Hispanic Millennials. The emergence of the Total Market Approach […]
From LatinHeat.com With East Los High proving to Hulu, and all brands willing to listen, that Latinos watch relatable content in English, this fall Hulu will premiere Los Cowboys, an English-language, half-hour reality series targeting […]
By John Gaudiosi (Fortune) Robert Rodriguez returned to San Diego Comic Con last month to promote Sin City: A Dame to Die For, alongside co-director Frank Miller. He also revealed some […]
By Lisa Gevelber Vice President of Americas Marketing, Google U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power […]
By Robert Schoon (LatinPost.com) In the mature U.S. wireless market, competition to find new customers — or to lure away current customers from other carriers — is fierce. Seeing an opportunity for growth […]
Alma has produced a new study about how bicultural Hispanic moms are raising a new generation of U.S. Hispanics. In 2009, Alma produced the first in-depth look at America’s most […]
By LARRY ROHTER (NY Times) Pink Floyd’s “The Wall” couldn’t do it, Jay Z got help from Justin Timberlake and Eminem, and Metallica didn’t try. Selling out consecutive shows at Yankee Stadium, […]
By Jose Villa (MediaPost) In the last year, I have introduced a new approach to marketing, which I have coined cross-cultural marketing. Cross-cultural marketing can best be defined as one marketing program […]
From TheJordanJournal.net On the July 4th, 2014 edition of The Jordan Journal radio host Howard Jordan interviews Columbia Professor Frances Negron-Muntaner, Director of the Center for the Study of Ethnicity and Race […]
By Kristina Monllos (Ad Week) Sure, it’s not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish […]
