Latinos Power U.S. Box Office

By Luis Reyes (LatinHeat.com) Mexican director Alfonso Cuaron’s Gravity starring Sandra Bullock and George Clooney has opened nationwide to a $55 million weekend box office gross, breaking a box office record for an October film opening.  […]

Everybody Loves Biculturals

By Jose Villa (MediaPost) It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics. So who exactly are these biculturals everyone seems obsessed with? […]

The Cross Cultural Marketing and Communications Association Pioneers a ‘Total Market’ Industry Solution for the New Marketplace

  Ogilvy & Mather, Millward Brown, PepsiCo, Draftfcb and the 4A’s come together to be founding members of the association The Cross Cultural Marketing and Communications Association (The CCMCA), a new member-driven organization that makes the business case for the ‘total market,’ announced plans to launch during the first Total Market Industry Conference to […]

Summer Hit Movie Surprises Everyone Except Mexicans

 From ABC/Univision Industry insiders are calling the Spanish-language film “Instructions Not Included” this season’s big surprise hit, the movie that snuck up on everyone. It’s not such a big surprise to some parts of the American population, though. The comedy-drama directed by Eugenio Derbez that opened last Friday marks the […]

MSNBC To Air ALMA Awards Live As Part Of New Deal

From Deadline.com NCLR (National Council of La Raza) and Comcast NBCUniversal announce a partnership to air the “2013 NCLR ALMA (American Latino Media Arts) Awards®” LIVE on MSNBC with programming on MSNBC, mun2 and digital platforms including mun2.tv and Telemundo.com. The “2013 NCLR ALMA Awards” on MSNBC will be live […]

Zoe Saldana, Lionsgate Partner for Latino Outreach

By Lesley Goldberg (The Hollywood Reporter) Lionsgate is investing further in the Hispanic market. The studio, via its joint venture Pantelion, has inked Zoe and Cisely Saldana‘s production banner Saldana Productions (ICM, Morris Yorn) to a first-look deal, which includes a television and film component. Under the pact, the Star Trek actress and her producer sister […]

Mall Owners Woo Hispanic Shoppers

By Miriam Jordan (Wall Street Journal) On a recent Sunday, Spanish-speaking families swarmed the Panorama Mall here in the outskirts of Los Angeles for an afternoon of Latino entertainment. “We come for the mariachi, then we eat something and go shopping,” said Gloria Mesina, visiting the mall with her daughter, […]